Ugg’s Y2K-style Classic Ultra Mini Boot Tops Lyst Index’s Hottest Products List of Q4 2024
Stacia Datskovska
Senior Commerce Writer for WWD
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Gen Z has spoken: The Ugg Classic Ultra Mini Boot was one of the hottest products of Q4 2024 and the hottest shoe style to close out the year, according to a Lyst Index report released today. Lyst, considered to be one of the world’s biggest fashion shopping platforms, unveils a detailed summary of the industry’s most popular products and brands each quarter, based on deep analyses of consumer behavior, social media activity, and other sources. This means that people are as starry-eyed as ever for Uggs, and the proof is in the numbers, which makes now the perfect time to shop for a pair if you still don’t have one (or many) on your own shoe rack. After all, though the Ugg brand might be über-trendy right now, its selections stand the test of time with high-quality construction, features like water repellency, as well as the sheer timelessness of the boots‘ aesthetic.
This quarter’s demand for Uggs is “unprecedented,” the company reports: marked by a 358-percent increase in searches for the brand over the last three months. Reasons for this pronounced popularity spike are multiple, including the fact that a kind of nostalgic-for-Y2K sentiment has been floating around the world of fashion for some time now (and there’s nothing as nostalgia-inducing as a pair of Uggs!). Additionally, celebrities have been adding fuel to the fire.
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Last October, for instance, Post Malone was tapped for a launch campaign of the All Gender Tasman Weather Hybrid Uggs, whose blue soles deviate from the brand’s traditionally brown leanings. Organic celebrity sightings featuring Uggs have also been frequent in recent history, including Timothée Chalamet sporting black boots at a Jan. 27 Knicks game and Saturday Night Live appearance two days prior, as well as Kendall Jenner pairing the Ugg Classic Ultra Mini Boots — the very style that Lyst deemed “king” — with a simple black legging late last year. For Jenner, this wasn’t a one-time-only product placement. In fact, she seems to be a genuine fan of the boots, having been spotted wearing the same ones in 2021 and 2023, in tandem with other versions of a comfy loungewear fit.
Riding this wave of mass appeal, Ugg has been hosting quite a number of pop-up experiences to get fans better acquainted with their offerings, which included taking over The Corner shop space at Nordstrom’s flagship in NYC for the holidays and putting on display a menagerie of shoppable Ugg footwear, outerwear, sportswear, and beyond.
Uggs have always enjoyed seasonal success, as demonstrated by 2023’s Q4 report from Lyst, in which the brand’s Tasman Slipper received a ranking of sixth place on the hottest product list. Thus, it’s no surprise to see the brand continuing to have such a colloquial chokehold on the public this winter. What’s notable is the shift towards Y2K footwear that’s gained momentum over the years, a category which the Classic Ultra Mini Boots are more a part of than the slippers, with their low-profile silhouette and multihued stitching.
Given these tangible statistics and the celebrity-fueled hype that’s attached itself to the Ugg Classic Ultra Mini Boots as of late, we have a good feeling this particular style will fly off the shelves in 2025. Snagging a pair now will help your feet stay warm and toasty all through winter, but the best news is that these Uggs are a perfect pair of shoes for transitional weather: able to be go hand in hand with a light pair of leggings (as Kendall Jenner so masterfully demonstrated) or even a shorts situation. They’re a suede-powered gift that keeps on giving, boasting a timeless kind of appeal factor.
