FitFlop and Roksanda Collaborate on Inventive Collection Featuring Shearling Sandals

FitFlop, known for making ergonomically-engineered footwear, has partnered with Serbian designer Roksanda Ilinčić on a collection blending avant-garde design and comfort technology. An exclusive online preview sale will launch on March 12 while the official global launch is slated for March 13. The collection can be found online here.

The upcoming collaborative collection blends FitFlop’s biomechanics and Roksanda’s sculptural aesthetic, offering high fashion looks while maintaining comfort. Taking inspiration from Roksanda’s spring 2025 runway collection, the designs intend to make shoes into wearable art. The midsole technology helps to elevate comfort, with each creation embedded with an upgraded version of FitFlop’s Microwobbleboard.

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Multiple silhouettes are offered in the unconventional collection. One creation is the F-Mode Stack X Roksanda, a triple-layered platform. Additionally, the Platfform Heels x Roksanda include shearling footbeds and sculptural leather uppers. The Gen-FF x Roksanda showcases architectural cutouts and ultra-cushioned midsoles while the reinterpreted Shuv x Roksanda can be found in shearling or color-blocked leather versions.

FitFlop describes itself as “a smart engineering company that happens to make footwear.” The company was launched in 2007 by Marcia Kilgore and debuted a rebranding in 2024. It opened the doors of a SoHo brick-and-mortar location in 2023, making it the first FitFlop store in the U.S.

“As a growing brand with huge global ambitions we are relentlessly focused on our consumers — from existing wearers who already love the brand to welcoming new consumers who may be discovering us for the first time,” said Gianni Georgiades, FitFlop chief executive officer, in a statement. “We are excited and extremely proud to launch this new brand look; it represents a transformative step forward in FitFlop’s journey in line with our mission to become the most intelligent footwear company in the world.”