For Its 30th Anniversary, Shoe Palace Uses Its Floral Shop Roots to Inspire a Collaboration With On
To celebrate its 30th anniversary, West Coast retail standout Shoe Palace has teamed up with the ever-popular Swiss running brand On to create an exclusive colorway of the Cloudnova silhouette.
To create the look, California-based Shoe Palace said in a statement that it was inspired by its brick-and-mortar debut, Store No. 1 Bascom, which was located in San Jose. According to Shoe Palace, the retailer’s founders took over an existing floral shop and transformed it into a shoe store. To pull this inspiration off, Shoe Palace dressed the On Cloudnova sneaker with flowers, including edelweiss, a Swiss flower, which serves as a nod to On’s roots, as well as the forget-me-not.
On has described its popular Cloudnova style as an “all-day sneaker infused with performance tech.” The lifestyle look is equipped with its acclaimed CloudTec cushioning underfoot, which is paired with a Speedboard to propel the wearer forward. It also features an inner sock construction for a soft and supportive feeling from the moment the wearer steps into the shoe, as well as a padded heel and a customizable lacing configuration for bend and flex.
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The limited-edition Shoe Palace x On Cloudnova arrives in store and online via Shoepalace.com on Aug. 17. It will release in men’s and women’s sizing, and will retail for $160.
