Reebok Launches Premium LTD Line & Upgrades Iconic Club C Sneaker With Two New Colorways
Amina Ayoud
Assistant Digital Editor
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Reebok is launching a premium line titled Reebok LTD, which aims to bridge the gap between sports and culture. The new line will include products and experiences that sprouted from the brand, led by New Guards Group, a Farfetch Group company.
Fans of the brand can expect premium collections, exclusive collaborations and special projects under Reebok LTD.
The first sneaker released under the LTD line were introduced on Sept. 18 in two neutral and highly versatile colorways. The new style comes in “White Leather” and “Cracked White” colorways and pays homage to the brand’s ever-iconic Club C silhouette.
The white sneaker’s design pulls inspiration from the Club C shoe and utilizes premium leather and overbuilt design elements that aim to reflect the trends of today.
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“Reebok LTD embodies the progressive NGG spirit. Our mission is to build cultural relevance, craft elevated and unique products and generate sustainable growth. The launch of this pinnacle collection, and related collaborations is a key step forward in our journey to leverage Reebok’s equity and reimagine the brand’s DNA, with a fresh and unique philosophy, LEARN. TEST. DESIGN,” said Cristiano Fagnani, NGG++ CEO.
“We’re thrilled to partner with NGG to bring the consumer Reebok LTD, a new modern and premium
assortment from the brand. The Reebok LTD platform offers products and collaborations that represent the ultimate caliber of design, luxury, and craftsmanship built upon Reebok’s timeless designs and iconic heritage,” said Todd Krinsky, Reebok CEO. “It’s an exciting time for the brand as we are in the midst of a rebirth since we came under new ownership last year that will grow and amplify the brand globally.”
The Reebok LTD Club C is available now at reebok.eu and globally on Farfetch. More offerings under the premium line are like to follow in the coming months.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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