Hoka’s Max Cushion Bondi 9 Running Shoe Is Now Available to Buy
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Hoka, a subsidiary of Deckers Brands, has released its Bondi 9 sneaker, the latest drop in its popular Bondi road-running line. The new highly-cushioned shoe retails for $170 and is now available in several colorways.
The Bondi 9 boasts a new premium midsole foam featuring supercritical foamed EVA,
offering an experience the brand describes as a soft, cushioned ride. The foam is said to be lighter, more resilient and more dynamic. The midsole also features upgraded geometries as well as a rearfoot-focused Active Foot Frame providing both support and control. Lastly, an extra 2mm of stack height and a refined MetaRocker make for a plush running experience.
The Bondi 9 has more enticing features beyond its ultra-cushioned sole. An elevated structured knit upper with zonal breathability establishes a more accommodating and comfortable fit for the wearer; meanwhile, the new 3D molded collar allows for an increased feeling of softness and an easy step-in. And to combat high wear zones in the outsole and ensure enduring traction, the outsole features durabrasion rubber.
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“The Bondi was the first shoe that introduced the world to the concept of a maximal cushioned road running shoe,” said Bekah Broe, senior director of product for performance footwear at Hoka. “The new Bondi 9 is a leap forward in innovation, with its premium and plush cushioning, delivering on Hoka’s commitment to help running become more accessible to everybody – while solidifying Bondi as the brand’s most comfortable choice for daily miles.”
The Bondi 9 campaign “Everybody Bondi” takes inspiration from the core feature of the shoe, comfort, and the support that athletes find in their running community. Hoka says of the campaign, “Through the collective lenses of product and community, ‘Everybody Bondi’ showcases the Bondi 9’s commitment to maximum cushioned comfort and increased durability for consistent daily miles.”
On Jan. 15, the brand is launching the Bondi 9 Week Challenge which welcomes participants to join a 9-week fitness journey culminating in a 9 mile run. Sign up and learn more about the challenge here.
