Adidas Brings Its Spring 2024 Collection to Roblox Metarverse in New Collaboration
Amina Ayoud
Assistant Digital Editor
Adidas is bringing its iconic three-striped branding to the immersive world of Roblox.
Announced on Thursday, the new collaboration will allow players to express their individuality by dressing up their avatars with the brand’s most iconic pieces inspired by Adidas’ spring 2024 collection.
According to a statement from the brand, self-expression, creativity and user experience are at the heart of this new project. The digital pieces embody the imaginative and visually bold spirit of Roblox while staying true to Adidas’ contemporary and performance-driven aesthetics.
The new experience includes pop-up stores that carry officially licensed digital clothing and bespoke outfits for the platform. These digital wearable pieces and accessories will appear across a range of Roblox experiences, marrying the physical and virtual realms to introduce Adidas’ famous designs to a new generation of digital trendsetters and innovators. All digital pieces will be available through the Roblox Marketplace.
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As part of the collaboration, Adidas teamed up with Roblox creator Rush Bogin (Rush X) to create a range of exclusive, limited-edition UGC that will be available on a first-come-first-served basis. Following the initial release both Adidas and Adidas x Rush X collaborative products will be introduced with new drops scheduled weekly throughout December.
Available items include an Adidas Oversized Trefoil Cross-Body Bag, Trefoil Crown with Halo, Black Hair with Beanie Headphones and more. The pieces under the Adidas x Rush X packs will be available for 85 Robux, gradually increasing to 500 Robux.
Roblox is an online game platform and game creation system developed by Roblox Corporation that allows users to program games and also play games created by other users. Users can experience Adidas’ pop-ups through Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island and Ultimate Ragdoll Playground.
About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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