Puma Races Into 2025 With Collaborative Hot Wheels Collection
Amina Ayoud
Assistant Digital Editor
Fasten your seatbelts. Puma is dropping its latest sneaker collection for kids in collaboration with beloved childhood toy brand Hot Wheels.
Chock-full of nostalgia and whimsy, the joint endeavor is imbued with the unmistakable design DNA and imagery of Hot Wheels applied across a range of apparel and footwear. The full collection retails for $25 to $75 and includes a range of sizing for toddlers and children. The footwear offerings include retro Puma sneaker silhouettes from a range of sporty subsections including basketball and running models.
Specifically, the collection centers around the CA Pro, RS-X, and Suede XL styles. Each shoe is fitted with colorful decals, eye-catching accents and track motifs that are sure to please sneaker and Hot Wheels fans alike.
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The Mattel brand’s iconic flame logo appears across each design partnered with special touches like racing-inspired gradient colorways and commemorative graphics. Each sneaker is cast in blues and blacks accompanied by race-ready neons. Graphic printed laces offer a playful touch, rounding out each silhouette in a neat bow. The footwear offerings are perfect for stylish girls and boys who live their lives in the fast lane.
As for apparel, specially created graphics are utilized on closet staples like hoodies, shorts and t-shirts. 3D silicone appliqués add dimension, elevating the select designs. Puma x Hot Wheels logo lockup graphics can be found on each garment in combination with colorful allover prints highlighted with pops of neon. A backpack and cap design finish out the racing-inspired collection featuring Puma x Hot Wheels emblems and memorable detailing.
The collection’s visuals are set in an immersive virtual environment; the Hot Wheels Digital Garage, a futuristic setting that showcases real cars from the Hot Wheels collection.
Puma x Hot Wheels is available starting Feb. 1, 2025, from puma.com, Puma flagship stores, and selected Puma stockists.
