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Vivaia, campaign, ballet flats
Vivaia's first campaign, , “In Her Shoes."
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Since the brand was founded in 2020, Vivaia has created a line of footwear that innovates the dress shoe with a comfort-focused composition that includes eco-friendly recycled materials and pressure-relief insoles. As the company continues to expand its reach, it has released its very first campaign. In honor of International Women’s Day, “In Her Shoes” follows five diverse women as they each wear a different pair of the brand’s beloved Ballet Flats throughout their various everyday lives. See photos below.

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