Made Possible
Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
Adidas Originals x Darryl Brown Honors Arena Workers for NBA All-Star Weekend
Randy Shropshire
Charlie Carballo
Executive Digital Director
More stories by Charlie
Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Weekend on Feb. 20, 2022.
Courtesy of Adidas Originals
Adidas and Midwest Kids designer Darryl Brown, who is also at the helm of his namesake label, partnered together on a “Made Possible” campaign to highlight the strength and resilience of arena workers ahead of the NBA All-Star Game on Feb. 20, 2022, which will be hosted by the Cleveland Cavaliers at Rocket Mortgage FieldHouse. The campaign features an assortment of Cleveland’s arena workers in pieces from both Adidas and Brown’s own brand.
“All-Star Weekend is a moment full of glitz and glamor, but no one takes the time to talk about all all of the people behind the scenes that pull everything together, the countless ‘unknown’ individuals who make sure our entertainment is met with a seamless experience, and that’s my intent with Made Possible,” Brown said in a statement. “This is an All-Star moment for the arena workers too, they’re the soul of the NBA and the fuel that keeps it running.”
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Image Credit: Courtesy of Adidas Originals -
Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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Made Possible
Image Credit: Courtesy of Adidas Originals Adidas Originals and designer Darryl Brown spotlight arena workers in a campaign ahead of NBA All-Star Game on Feb. 20, 2022.
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