Gisele Bündchen and Arezzo Renew Partnership With ‘On My Way’ Shoe Campaign
Renan Botelho
Senior Digital Editor
Gisele Bündchen is back for another campaign with Arezzo.
The supermodel is the star of the Brazilian footwear brand’s “On My Way” campaign, which was shot under the creative direction of Giovanni Bianco and revealed today. Bianco has previously worked with both Bündchen and Arezzo on their fall 2023 campaign.
“On My Way” highlights Bündchen’s presence and Arezzo‘s latest shoe collection, which brings a blend of leather and golden metals in warm brown tones and metallics. Thigh-high boots, buckled pumps and ballet flats are some of the silhouettes featured in the collection — some of the styles come with exclusive prints.
According to the brand, “On My Way” was created to reflect the contemporary woman, who is the protagonist of her own story, offering options tailored to her style.
Watch on FN
In videos of the campaign shared on Arezzo’s Instagram account, Bündchen is seen posing in black-and-white backgrounds and posing in gold rose-shaped heels and spiked ballet flats. “Your light is your path. Your uniqueness. Your power,” reads the caption.
Arezzo’s new collection is available on arezzo-store.com. Prices range between $89 and $199.
Bündchen was also the star of Arezzo’s spring 2023 campaign, which showcased the supermodel in colorful sandals and floral-embellished pumps.
Arezzo is present in more than 50 countries through a distribution network that includes franchises and 450 retail stores. The brand, founded by brothers Anderson and Jefferson Birman in 1972, has gained the attention of celebrities of the years, including Victoria Beckham, Isabela Grutman, Elena Galera, Alix Earle and Winnie Harlow.
Since returning to modeling last year, Bündchen has been the star of campaigns for Jimmy Choo, Alaïa, Louis Vuitton, Balmain and Colcci.
