On’s London Expansion Continues: Inside Its New Store in Battersea Power Station
On is making good on its commitment to grow its direct-to-consumer presence in London, opening its third store in London’s Battersea Power Station.
“Our expanding retail presence in London reflects our commitment to creating spaces that connect with local communities,” said Bianca Pestalozzi, On’s General Manager for the EMEA region.
The industrial space, a mixture of steel, concrete, and exposed brick, houses the brand’s wide range of sportswear, which includes footwear, apparel and accessories fit for high-performance activities like running, training, and tennis. It will also host community-oriented events such as a weekly evening run club and morning movement sessions.
“This new store is more than just a place to shop — it’s a place where our community can explore what On is all about,” added Pestalozzi.
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The new storefront comes on the heels of On’s momentum in 2024. For the fourth quarter ended Dec. 31, the Zurich-based sports brand posted net income of 89.5 million Swiss francs, against a loss of 26.8 million Swiss francs in the same year-ago period.
For 2024, the brand said net income rose 204.5 percent to 242.3 million Swiss francs, on a net sales increase of 29.4 percent to 2.32 billion Swiss francs. This week, On announced that it would move to a single chief executive officer structure, with Martin Hoffmann, co-CEO and CFO, becoming the brand’s sole chief executive on July 1. Co-CEO Marc Maurer will exit the company.
Launched in 2010 and publicly traded in New York since 2021, the company said last year that it aimed to have 20 stores in Europe by 2026.
London has been a hot market for athletic brands. This week, Puma revealed that it would open a flagship on Oxford Street, marking its first-ever European flagship. In January, Hoka popped up in East London with a London-specific concept.
