Golden Goose Turns Selfridges Corner Shop Into a Hearty Italian Antique Store
Golden Goose is adding a touch of Italy to Selfridges Corner Shop until April 12.
The Italian brand has transformed the space into an antique shop, which has been aptly named “The Archive of Dreams.”
Bouquets of flowers in baskets are scattered throughout the Corner Shop, where footwear, apparel, bags, limited-edition and archive pieces from Golden Goose have either been laid out on a rustic wooden table or hung in a similarly tall open wardrobe.
The cozy and hearty space features a co-creation table, allowing customers to personalize their Golden Goose pieces with patches, charms, pins, brooches, crystals and studs.
Customers can also distress, embroider or hand-paint their pieces.
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“We’re thrilled to bring our craftsmanship and heritage to such an iconic space. This pop-up offers a unique opportunity to connect with the Selfridges community and customers, showcasing our distinct DNA and co-creation services. It’s more than just a retail space — it’s an immersive journey where artisanal tradition and community unite, placing the client at the heart of every experience,” said Silvio Campara, Golden Goose’s chief executive officer.
As far as traditions go, the Corner Shop has also adopted an Italian generosity.
A corner of the space, otherwise known as the Con Amore, has taken its cues from Italy’s colorful flower shops, where customers are greeted with coffee, sweet treats and fresh flowers.
For those looking to add a touch of love to their purchases, the Con Amore space has personalized gift wrapping, curated ribbons and decorative bows.
Golden Goose will be unveiling its True-Star sneaker style at the Selfridges Corner Shop.
“This is the first step toward a larger presence in the U.K., culminating in the highly anticipated opening of our flagship store on Mount Street later this year — a space that will elevate the in-store and co-creation experience to new heights,” Campara said.
