FKA Twigs Reprises Her Campaign for On’s Training Collection
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FKA Twigs is continuing to contort her body for On.
The artist, singer and dancer was signed as a creative partner by the Swiss running brand in April to be the face of its training collection. She was featured in the campaign, The Body Is Art, last fall, and has returned to star in the second iteration of the campaign for spring.
The Body Is Art, Part II is intended to redefine training “as a living, breathing art form where the body becomes a canvas for creative movement,” the company said. The campaign is intended to reference a holistic experience centered around movement that includes body, mind and spirit.
The campaign was directed by FKA Twigs and includes video and still images from photographer Jordan Hemingway. Set in a raw, industrial warehouse in London, the campaign highlights movement through intense, fluid choreography.
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In addition to FKA Twigs, the campaign includes Paralympic wheelchair athlete Léa Bayekula, IFBB pro bodybuilder Michelle Mensah, and dancer and movement director Nana Yaa.
“I’m drawn to bodies that do something — bodies shaped by purpose, by movement, by life,” said FKA Twigs. “In the Body Is Art, Part II, strength becomes art. It’s about pushing personal boundaries, redefining beauty through function, and celebrating what the body can do. Movement isn’t just performance; it’s expression, power, and transformation.”
In the images, FKA Twigs wears the Studio Cut Out Crop paired with Train Tights Short and Cloud x 4 sneakers, and the Train 2-in-1 Crop layered with Train Shorts and Cloudnova x sneakers. She wears the Logo Sock High in both looks.
Bayekula is pictured in the Studio Tank and Studio Tights, Mensah wears the Studio Bra, Studio Tights Short, Terry Sock Knee High and Cloud x 4 sneakers, and Yaa wears the Train Bra, Studio Open Back Crop, Studio Tights Short and Cloud x 4 AD sneakers.
On’s spring 2025 training collection for high-intensity workouts also includes Train 2-in-1 Crop, Train Shorts and Cloudnova X sneakers for women and Train-T, Train Shorts and Cloudpulse sneakers for men.
For low-impact activities, On offers a Studio line that includes the Studio Bra, Studio Tights 7/8, and Cloudnova X sneakers for women and Studio-T, Focus Shorts and Studio Crew for men.
The collection launches on Thursday along with the campaign.
On Holding, which got its start as a running shoe brand, has been working to increase its apparel sales, which currently account for around 10 percent of overall sales. In addition to FKA Twigs, the company also has a relationship with Zendaya who has also be featured in its clothing in recent campaigns.
