Brooks Sees Double-Digit Revenue Growth Across All Regions in Q1 as Running Shoes Remain Hot
Brooks ended the first quarter of 2025 by setting a new record.
The Seattle-based performance running brand said it achieved an all-time quarterly high in revenue in Q1, with all regions contributing double-digit growth or better, leading to 15 percent year-over-year global revenue growth. (Brooks does not disclose specific revenue numbers.)
By region, Brooks noted that it continued eight consecutive years of growth in North America, up 13 percent in Q1 revenue including 38 percent year-over-year growth in Canada.
In other regions, Brooks’ global growth efforts delivered a quarterly revenue record in Europe, Middle East, and Africa (EMEA), up 11 percent currency-neutral, and 221 percent year-over-year revenue growth in Asia Pacific and Latin America (APLA).
According to data from Circana cited by Brooks, the brand maintained its position as the No. 1 adult performance running footwear brand in U.S. national retail and held seven of the top 25 styles sold, more than any other brand. Brooks also led the U.S. specialty retail channel, delivering 20 percent year-over-year growth.
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In France and Germany in Q1, Brooks grew 37 percent and 28 percent, respectively, in adult performance running footwear priced at 90 euros or higher, outpacing overall market growth. In Germany specifically, Brooks caught the market leader to now share the No. 1 spot in this segment. This marks the first time the brand has led in any European country.
Brooks also cited that it launched six performance footwear styles in Q1 2025, which drove 27 percent growth in active full-price sales in the period.
Leading global footwear sales for the quarter, the new Glycerin 22 super franchise, which debuted Brooks’ DNA Tuned midsole foam. Brooks also launched a lifestyle footwear collection in the quarter, as well as a collaboration with Jeff Staple.
“I am so proud of the Brooks team and the strategy we’re executing to invite more people into the brand and to experience the many benefits running and movement deliver,” Dan Sheridan, chief executive officer of Brooks Running, said in a statement. “Our record results are an outcome of real product innovation, brand demand at an all-time high, and execution excellence across our teams.”
This news comes after Circana noted that running shoes continued to dominate in the first quarter of 2025 despite an overall slowdown of footwear sales in the period.
According to Circana’s Consumer Tracking Service, sport lifestyle, or athleisure sneakers, remained the largest footwear segment and grew almost 1 percent overall for the quarter. Running shoe sales grew 7 percent in Q1 and generated the most incremental dollar growth versus last year.
