Sustainability Matters: November 2019
Barbara Schneider-Levy
Senior Editor, Men's and Comfort
Nov. 29. 2019: For Black Friday, #TOGETHERBAND is calling on all consumers to think before they shop, in the official launch of Goal 12 “Responsible Consumption and Production. The campaign is supported by British sustainable fashion designer Richard Malone, actress Rosario Dawson, supermodel Soo Joo Park, and ethical fashion campaigner Livia Firth. “Nothing should be considered luxurious that is harmful or exploitative,” says Malone, who uses fabrics made from upcycled fishing nets in his collections. “Sustainability is change in consumption habits, not a trend. We shouldn’t be harming our planet or our people.” The movement’s co-founder Cameron Saul agrees. “As we approach the gifting season, it is more important than ever to highlight the effect that fast fashion and irresponsible consumption is having on our planet,” he adds. Saul, with Oliver Wayman, is also co-founder of ethical British accessories brand BOTTLETOP.
Nov. 26, 2019: The Roberto Cavalli Group is launching a sustainability initiative in collaboration with Treedom, a site that allows contributors to virtually plant real trees and follow their growth. For the month following Nov. 29, 1,000 Cavalli customers will get the opportunity to follow “The Roberto Cavalli Forest,” which is being built in Kenya via Treedom’s website. The site will show photographs of the geo-localized trees planted by local farmers, so that customers can check on progress. Cavalli chose to build in Kenya to help protect the country’s environment and biodiversity.
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Nov. 26, 2019: Fendi announced the reopening of four of the Italian city’s best-known fountains, in a joint effort with Maria Vittoria Marini Clarelli, Rome’s Superintendent of Cultural Heritage. The Fendi Maison restored the Acqua Paola at the Gianicolo, the Mosè, the Peschiera and the Ninfeo dell’Acqua Vergine as part of its Fendi for Fountains project. The Peschiera fountain is from 1949, while the other three originated in the Imperial period. All four are now restored and open to the public. Fendi has previously helped with restorations of the Trevi Fountain and the Complex of the Four Fountains.
Nov. 6, 2019: Thursday Boot Company has introduced a limited-edition collection of men’s footwear using leathers sourced exclusively from a single farm. The Single-Herd Indigo Vanguard boots are made in the U.S. by sourcing entirely from open range, grass-fed cattle raised at White Oak Pastures in Bluffton, Ga. White Oak is known for its regenerative farming, capturing 3.5 pounds of carbon for every 1 pound of beef raised. The hides are tanned into an exclusive leather, Indigo Chromexcel, by Horween Leather Co. in Chicago. The shoe, a Goodyear welted boot, is then made in a factory in Arkansas. Each pair includes a gift certificate from Crowd Cow, a marketplace for craft meats and distributor of White Oak products. The boot is available on Nov. 7 at Thursdayboots.com for $265.
Nov. 5, 2019: Sanuk has launched the Chiba Journey LX, a new unisex, all-weather boot created in collaboration with pro surfers and Sanuk brand ambassadors Ramon Navarro, Paige Alms and Matt Meola. The all-vegan shoe incorporates the use of Yulex, a 100% plant-based, sustainably sourced, carbon-neutral material. The shoe was also designed to have a minimal impact on the environment and utilizes sustainable alternatives for key materials. Yulex is used in the rubber shell, neoprene collar and rubber outsole, while other recycled materials are incorporated throughout. The launch of the Chiba Journey LX marks the start of several initiatives from Sanuk designed to broaden the positive impact of its activities on its customers, employees, communities and the environment in 2020.
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