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Donald Trump, Sneakerhead? Former President Launches $399 Gold High-Tops at Sneaker Con in Philadelphia

The former president hit Sneaker Con in Philadelphia on Saturday to introduce a new line of signature shoes.

By Katie Abel

Katie Abel

Executive Editor

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PHILADELPHIA, PENNSYLVANIA - FEBRUARY 17: Republican presidential candidate and former President Donald Trump takes the stage to introduce a new line of signature shoes at Sneaker Con at the Philadelphia Convention Center on February 17, 2024 in Philadelphia, Pennsylvania. Sneaker Con was founded in 2009 and is one of the oldest events celebrating sneakers, streetwear and urban culture. Trump addressed the event one day after a judge ordered the former president to pay $354 million in his New York civil fraud trial. (Photo by Chip Somodevilla/Getty Images)

Washington, DC. 7-3-1991 President George H.W. Bush plays doubles tennis with President of South Korea Roh Tae Woo against the ambassdors of their respective countries on the White House center court. "I know there has been an awful lot of interest," said President Bush, toasting President Roh Tae Woo at a state dinner in his honor last night, "so I am proud to report that the president and I won both matches." Credit: Mark Reinstein (Photo by Mark Reinstein/Corbis via Getty Images)

U.S. President-elect Bill Clinton (R) is given a new pair of running shoes by Ethiopian marathon runner Arega Abraha (L) 07 December 1992 just outside the Arkansas Governor's mansion. The surprise presentation occured as Clinton was leaving for Chicago and Washington,D.C. (Photo by CHRIS WILKINS / AFP) (Photo by CHRIS WILKINS/AFP via Getty Images)

Democratic presidential candidate Bill Clinton jogs with a Secret Service agent past a Santa Monica, CA pier 16 September 1992 before spending the day campaigning in the Los Angeles area. AFP PHOTO PAUL J. RICHARDS (Photo by PAUL J. RICHARDS / AFP) (Photo by PAUL J. RICHARDS/AFP via Getty Images)

165176 01: (NO NEWSWEEK - NO USNEWS) President Bill Clinton jogs July 20, 1993 in Washington, DC. President Clinton was 46 when he took office and was the third youngest person ever to serve as president, after Theodore Roosevelt and John F. Kennedy. (Photo by Diana Walker/Liaison)

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Donald Trump, sneakerhead? In what was perhaps the most unexpected news of the week, the former president and 2024 Republican presidential candidate hit Sneaker Con in Philadelphia on Saturday to introduce a new line of signature sneakers. The appearance came a day after Trump, who is facing a number of major legal battles as he moves closer to the nomination, was ordered to pay $355 million in a New York civil fraud case.

Trump announced the move as he posed with a pair of gold high-tops with a T engraved on the side and an American flag on the back of the upper. The $399 “Never Surrender” kicks, available for pre-order, were listed as sold out on a website called Gettrumpsneakers.com as of Saturday night. According to the site, only 1,000 pairs were available and “at least 10” were autographed by Trump. Meanwhile, two other styles, the “T-Red Wave” in red, and “Potus 45” in white were still available for pre-order.

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PHILADELPHIA, PENNSYLVANIA - FEBRUARY 17: Republican presidential candidate and former President Donald Trump introduced his new line of signature shoes at Sneaker Con at the Philadelphia Convention Center on February 17, 2024 in Philadelphia, Pennsylvania. Sneaker Con was founded in 2009 and is one of the oldest events celebrating sneakers, streetwear and urban culture. Trump addressed the event one day after a judge ordered the former president to pay $354 million in his New York civil fraud trial. (Photo by Chip Somodevilla/Getty Images) — A close-up of Trump’s new “Never Surrender” sneakers.Getty Images

While it is not clear where Trump’s new sneakers will be produced, the former president angered many footwear players back in 2019 when he imposed new footwear tariffs on China-made shoes.

Earlier, President Joe Biden’s campaign issued a statement about Trump’s appearance at Sneaker Con.

“Donald Trump showing up to hawk bootleg Off-Whites is the closest he’ll get to any Air Force Ones ever again for the rest of his life,” said Biden-Harris 2024 Communications Director Michael Tyler, in a statement posted to X.