Future’s First-Ever Sneaker Collaboration Is Available Today
Fresh off of setting a Billboard record for being the first artist to release two consecutive No. 1 albums, rapper Future is continuing to make headlines with the release of his first-ever Reebok sneaker collab.
The Freebandz x Reebok Zoku Runner features the branding of Future’s record label, Freebandz, which also includes artists such as Metro Boomin and Young Scooter.
The sneaker of choice for this collaboration is the Zoku Runner, which made its debut earlier this month. Reebok used digital knitting technology, which it calls Ultraknit, to give the Zoku Runner a lightweight, sock-like fit. The shoe is cushioned with a DMX Lite midsole, while a high abrasion rubber outsole adds both durability and traction.
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Future’s vision of the runner includes a two-tone black-based knit upper with white contrast threading. It also includes Freebrandz branding at the heel, liner, and collar. A white DMX Lite midsole adds an additional layer of contrast, while the outsole has a marbled pattern.
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Future’s partnership with Reebok was announced July 2016. He’s since been the face of several sneaker releases including the “Overbranded” InstaPump Fury, but this Zoku Runner is the first official collaboration to come out of the endorsement deal.
Fans of the “HNDRXX” rapper won’t have to wait to get their hands on this collaboration, as it’s available now from reebok.com and select Reebok retailers for $114.99.
Freebandz x Reebok Zoku Runner, $114.99; reebok.com
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